Crafted for Every Life Stage
Each NEFRO formula is named in honour of Ancient Egypt — a legacy of 5,000 years of care, precision, and reverence for the animals who walked beside pharaohs.
Adult Dog · Large & Small Breed
"The strength of the Kemet — sustained vitality for the guardian dog."
Inspired by ancient Kemet — the fertile black land of Egypt — this formula delivers everything an adult dog needs to thrive. Balanced macronutrients support lean muscle, optimal joint health, a healthy immune system, and a gleaming coat. No compromises, no fillers, no shortcuts.
- Lean muscle maintenance — High-quality chicken protein (min. 28%) preserves and builds lean muscle mass in active adults
- Optimal joint health — Balanced Omega-3 and Omega-6 fatty acids reduce inflammation and support cartilage health
- Strong immune defence — Vitamin E, Vitamin C, zinc, and natural antioxidants fortify the immune system year-round
- Healthy skin & shiny coat — Optimised linoleic acid ratio promotes skin integrity and a gleaming, healthy coat
- Digestive comfort — FOS and MOS prebiotics support a healthy gut microbiome and firm stools
| Nutrient | Amount (% DM) | AAFCO Minimum |
|---|---|---|
| Crude Protein | 28% | 18% |
| Crude Fat | 16% | 5% |
| Crude Fibre | 3.5% | — |
| Moisture | 10% max | — |
| Calcium | 1.2% | 0.6% |
| Phosphorus | 1.0% | 0.5% |
| Omega-6 | 3.8% | 1.0% |
| Omega-3 | 0.65% | — |
| Metabolisable Energy | 3,700 kcal/kg | |
Formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.
Feed in 2 meals per day. Always provide fresh, clean water. Adjust amounts based on body condition and veterinary advice. Use the AI Nutrition Advisor for personalised calculations.
Adult Cat
"Named for the Mau — Egypt's sacred cat — guardian of the household."
The Egyptian Mau was revered as a divine protector. Our Adult Cat honours this legacy with a formula that maintains lean body composition, promotes a lustrous coat, and supports urinary tract health — engineered for the independent, proud adult cat.
- Lean body maintenance — High protein, moderate fat formula preserves muscle mass while preventing unwanted weight gain
- Lustrous coat & healthy skin — Optimised Omega-6 fatty acids (linoleic acid) promote coat shine and skin barrier integrity
- Urinary tract support — Controlled magnesium levels and balanced pH promote a healthy urinary environment
- Hairball reduction — Natural dietary fibre blend helps move ingested fur through the digestive tract
- Taurine supplementation — Essential amino acid for feline heart health and retinal function
| Nutrient | Amount (% DM) | AAFCO Minimum |
|---|---|---|
| Crude Protein | 32% | 26% |
| Crude Fat | 14% | 9% |
| Crude Fibre | 4.0% | — |
| Moisture | 10% max | — |
| Taurine | 0.15% | 0.1% |
| Magnesium | 0.08% | — |
| Omega-6 | 4.2% | — |
| Metabolisable Energy | 3,600 kcal/kg | |
Formulated to meet AAFCO Cat Food Nutrient Profiles for adult maintenance.
Feed in 2–3 meals per day. Always provide fresh water. Cats prone to urinary issues should have continuous access to water.
Puppy Formula
"Every pharaoh starts as a puppy — we build the foundation of greatness."
The ascending pharaoh needs a foundation as strong as stone. This formula delivers the precise nutrients for rapid bone development, brain formation, and immune priming during the most critical phase of a dog's life — the first 12 months.
- Optimal bone & teeth formation — Precise calcium:phosphorus ratio (1.2:1) supports healthy skeletal development without over-supplementation
- Brain development & learning — DHA (Omega-3 from fish oil) is essential for neural development and trainability in young dogs
- Rapid healthy growth — Higher caloric density and premium proteins support the 2× faster metabolism of puppies
- Immune system priming — Colostrum extract, Vitamin E, and zinc support the developing immune system as maternal antibodies wane
- Digestive comfort — Smaller kibble size and highly digestible proteins (>85% digestibility) for sensitive puppy stomachs
| Nutrient | Amount (% DM) | AAFCO Minimum (Growth) |
|---|---|---|
| Crude Protein | 30% | 22% |
| Crude Fat | 20% | 8% |
| DHA | 0.12% | — |
| Calcium | 1.4% | 1.0% |
| Phosphorus | 1.1% | 0.8% |
| Metabolisable Energy | 3,850 kcal/kg | |
Formulated for growth — including gestation/lactation — per AAFCO standards.
Feed in 3 meals per day until 6 months, then 2 meals per day. Transition to Adult Formula at 12 months (small/medium breeds) or 18 months (large breeds).
Kitten Formula
"Born of the sacred Bastet — a royal beginning for every kitten."
Kittens grow at 10× the rate of adult cats. Beginnings — Kitten is engineered for this extraordinary phase — dense in energy, rich in DHA for vision and brain development, and fortified with immune-building nutrients to protect the young cat as maternal immunity fades.
- Vision development — Taurine (min. 0.18%) is essential for feline retinal function — deficiency causes irreversible blindness
- Brain formation — DHA from marine sources supports neural development and cognitive function in growing kittens
- Immune system foundation — Vitamin E, selenium, and zinc build immune competence as maternal antibodies decline after 8–12 weeks
- Bone & muscle development — Optimal Ca:P ratio with high-quality protein (34% CP) supports rapid but healthy growth
- Small-bite kibble design — Kibble diameter 6mm — sized for small kitten mouths and developing dentition
| Nutrient | Amount (% DM) | AAFCO Minimum (Growth) |
|---|---|---|
| Crude Protein | 34% | 30% |
| Crude Fat | 18% | 9% |
| Taurine | 0.18% | 0.1% |
| DHA | 0.10% | — |
| Calcium | 1.4% | 1.0% |
| Metabolisable Energy | 3,900 kcal/kg | |
Feed 3–4 times daily up to 6 months, then 2–3 times daily. Transition to Adult Cat at 12 months.
Let Our AI Advisor Decide
Answer 5 questions and receive a personalised Royal Formula recommendation with precise feeding amounts.
Start Free Assessment ✦